Purpose of an introduction

A good introduction paragraph convinces your readers to value what you’ve written and gives them a reason to continue reading. In our noisy world full of distractions, capturing and holding the attention of a reader isn’t easy.

An introduction should remind the reader of the topic, not inform them for the first time. And the most effective introductory paragraphs often include a situation, complication, and a solution to grab the reader’s attention quickly. For longer documents, don’t hesitate to write an introductory section that includes one paragraph for the situation, another for the complication, and the final one to summarize the solution.

Investing time and effort when writing a high-quality introduction to a memo, email, or budget report can pay off with a reader who consumes and comprehends your entire message – achieving an objective of business communication. An online business writing course can teach you the techniques to write effective introductions.